Legal firms who specialize in personal injury and class action litigation spend millions of dollars each year on of advertising. This can actually be a very prudent business decision, since defendants in such cases often pay from millions to tens of millions of dollars in either damages or settlements. Since the law firm often receives thirty percent or more of the gross receipts, investing in advertising is a prudent business decision. Television commercials are one popular type of advertising. They are often targeted toward the late night or daytime audience, when airtime is cheaper than prime time. Daytime TV is also attractive since people who are on sick leave and unable to work may be watching. But television advertising is also very expensive, and with more and more channels and entertainment options, its appeal had declined. However, the popularity of Internet advertising is on the rise. More and more people are looking online when searching for everything from consumer product shopping to medical research. In addition to its popularity, online advertising is highly cost effective. Ads placed on websites that are specifically targeted toward asbestos-related lawsuits can be a great places for a mesothelioma law firm to advertise.
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